How do you perceive the role of nature in shaping food choices, both in alcoholic and non-alcoholic beverages?

In a recent study by INSEAD showed that:

🌱 Participants exposed to nature, either through outdoor walks or simulated natural views, consistently chose healthier snacks and meals over less nutritious options.

🌳 The vividness and level of greenery in the environment played a crucial role in driving these healthier choices.

🏙️ Interestingly, exposure to urban environments did not lead to unhealthy decisions, suggesting that nature's influence on food choices is profound.

This study underscores the importance of understanding how our surroundings impact our dietary behaviours, offering valuable insights for consumers, food manufacturers, and policymakers alike.

Read more about this fascinating study and its implications: https://lnkd.in/g_vFmDym