9% of global children’s food launched carried a “no added sugar” claim—up 5% points since 2019 (Mintel GNPD)

There's new research with very interesting insights about Gen Alpha from Mintel.

Some of the stats they've shared as part of their recent research inlucdes:

✨ 9% of global children’s food launches in 2024 now carry a “no added sugar” claim—up 5 percentage points since 2019 (Mintel GNPD).

Parents are increasingly prioritising nutritional quality, and this creates a key opportunity for brands to:
🍓 Innovate with healthier, natural ingredients.
🍯 Use production methods that lower sugar and salt without compromising taste.
📚 Provide educational content to support better lifestyle choices and dietary habits.

The future of children's health depends on collaboration across industries. Together, we can create impactful solutions that foster healthier generations.

How is your brand addressing these challenges? Share your thoughts below! 👇