Big news for Cadbury fans
Sweet treats that are better for the planet.
From 2025, Mondelēz International is taking a major step toward sustainability by introducing 80% recycled plastic packaging for its Cadbury sharing bars. 🌍
In partnership with Amcor, the new packaging uses the innovative AmPrima recycle-ready solution with AmFiniti recycled material, covering approximately 300 million bars in a phased rollout (in the UK and Ireland).
To make recycling easy and transparent, the wraps include on-pack labels and a QR code. This links to resources like a simple guide on mass balance, details on Cadbury's sustainability initiatives, and a tool to locate local recycling options.