The rise of alcohol-free drinking is one of the hottest food and beverage trends of 2025

Have you noticed the expanding range of alcohol-free drinks at Woolies, Coles, and Dan Murphy’s? What once was a niche offering has now become a booming category, with beer, wine, spirits, and pre-mixed cocktails—all at 0% ABV.

Brands like Sans Drinks, Australia’s first non-alcoholic drinks superstore, are leading the charge, catering to the growing demand for better-tasting, booze-free beverages.

Whether you're doing Dry July, Sober September, cutting back, or fully embracing the sober-curious lifestyle, there's never been a better time to explore the 0% trend.

Reference: Board Walk Catering