Embracing the Rise of Veganism in Food & Beverage Trends 🌱

Written By Judy Law

Exciting insights from Innova Market Insights reveal a significant global uptrend in the adoption of vegan claims across food and beverage launches. With an impressive average annual growth of +12% between 2019 and today, it's clear that the world is increasingly embracing plant-based options.

In 2023, the Bakery category emerged as the primary sector for these launches, comprising 12% of the total. Notable positioning statements included Gluten-Free (40%), Organic (28%), and No Additives/Preservatives (25%), reflecting consumers' growing emphasis on health and sustainability.

As the demand for vegan products continues to soar, businesses have a unique opportunity to cater to this evolving consumer preference and drive innovation in the industry. Whether it's exploring new plant-based ingredients or enhancing product transparency, there's immense potential for brands to thrive in this burgeoning market.

Do you think vegan trends will continue?

Reference

Judy Law
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